How do I make sure I never run out of Ideas

How do I make sure I never run out of Ideas

Copywriter, content writer - Madhusudan Somani | MSS Articles

Content Creation is a field where you can be alive only if you get a steady flow of ideas. Ideas, that can tell a story, continue a story, or run towards a single mission.

I’m a Copywriter & Content Writer. Apart from writing normal content, it’s essential for me to get fresh ideas every time. Or at least a collection of ideas to make my content be alive in the market. Apart from Content Writing and Copywriting, I also do help in Content Creation.

I create content ideas for your social media campaigns and other things. Which requires a continuous flow of effective ideas for a long time. If I talk about my Instagram page. I can proudly say that I have a 1-year content plan ready with me.

Some clients ask me how do I keep ideas in a direction, how do I make sure their supply is continuous. Well, I do this, because it's a job ;-)

By the way, I’m sharing what I do to get ideas, and ideas, and ideas... (I’m supposing you as a business owner, reached out to me for your content requirements)

How do I get new ideas for you?

When you reach me for your content requirement. I first understand what actually you’re looking for. I make sure we both are reaching the same point in our understanding.

Then, I audit your business. Your vision with your business. Your business’ online profiles, it’s social media presence, etc.

I then start my market research. Market research means, finding loopholes in available online content. Which we can fillup with our content strategies.

I also include you in building a strong and vital content strategy. Not just to keep the work transparent. But also to be helped by your expertise in your field. The thing is, no matter how much I’m experienced in content creation. I’ve no more experience in your field than you.

Now, it’s time for a huge brainstorming. I come with my ideas, you also give your ideas if you have. There are plenty of ideas on the table now. But they are all scattered there, screwed up.

I make them aligned with the timeline. Making sure we get the best output at the desired time, with all these things.

This is how I plan your content strategy and help you reach your marketing goal easily.

How do I keep the steady flow of ideas?

Keeping a regular flow of ideas looks very simple and cool. But it’s not that easy. In fact, it’s the most difficult task in content creation.

To make sure your content process do not stick in between, I don’t start executing any content if I don’t have it ready for at least 1 week in advance. It may delay the process a little bit. But it helps you get the best ROI from your content.

Content creation is a process, not a single task. Most people stuck here. I follow the Parallel Waterfall method here. This waterfall method helps me to easily execute those ideas, and to maintain consistency.

Parallel Waterfall Method

Okay, I’m a B.Tech student. I got to know this method in my Software Engineering class. Where each process of SDLC (Software Development Life Cycle) is finalized and then sent to the next step. The next process is not started until the current step is completed.

I applied that method in my content creation process and got exciting results.

Here parallel means, executing different content ideas together. Not like messing up. But in a way to keep everything on track. Let me explain it to you to have an idea.

I ideate one content today, after that, I write previously ideated content, after that, I edit previously written content, after that, I submit/post previously edited content. I do all these things in a single day. (See this image, this makes it easy to understand)

To be honest, consistency beats everything. So I also always be ready with some filler ideas, to fill the gap due to unexpected hindrances.

Content writing & Copywriting is not just writing content and copies. It’s much more than that. And I feel proud to do all those things. It’s my passion to help you reach your goal with my words.

Do you also need help with your content, do let me know. Whether it be Articles & Blogs, Social Media Content, Marketing materials, or anything related to content. I can do it all for you.