Importance of website for business - Unboxing Marketing

Having a website for your local business should be the first priority for you this time. Consumers are migrating from offline to online very fast.

I'm sharing the importance of having a website, even if you already registered your business with an online listing, like Google My Business, IndiaMART, JustDial, etc. And also how to set up your website easily on Google My Business.

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Why a website is important for My business?

  • 40% of customers are looking for your website to find your local information.
  • 60% of businesses with a website get more clicks on Google My Business and other online listings.
  • People find it easy to visit your website to know more about your products and services.
  • If you don't have one, then your customer can search for other businesses that have their websites. (Think about it)

Do I still need a website if I have registered my business on online listings?

  • As stated above, listings with sites get 60% more clicks on online listings, eg. on Google My Business, IndiaMART, etc. (That's a lot..)
  • Adding a website to your listing helps to attract customers to visit your website. (Afterall, they spend more time with you)
  • A website opens up doors for all your online marketing activities. (How can you miss that?)

Is there an easy way to create a website for my business?

  • You can create a site with Google My Business website tool, it's free. You can have a domain there like this, <xyz>
  • You can also build your site with WordPress, Wix, or any other platform like this.
  • Some online listing providers can also build a website for you, like IndiaMART, TradeIndia, etc. Contact your listing provider.

How to create a website on Google My Business?

  • Log in to Google My Business at (or sign up, if you don't have an account yet)
  • Enter your business details like business name, address, phone number, category, etc. (Basically, set up your profile)
  • In the sidebar, there is an option named "Website". Click on it to set up the site.
  • When you click the button, you see your site is already created with important information you entered while setting up the account.
  • Now you can make some changes you want to make your site attractive.
  • Your Google My Business site is live now.

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