6 points to know while writing Voice Search Optimized content

6 points to know while writing Voice Search Optimized content

A man holding megaphone, signifying voice search optimization

In one of my earlier articles, I wrote about voice search and it's expanding future in India. In this article, I'm writing about how we can optimize our content for voice search. Till now, everyone was optimizing content for SERP (Search Engine's Result Page). But now, as voice search is getting great explosion, it's important to optimize for voice too.

Optimizing content for voice search is not that much tricky. Some simple tactics of normal conversation can also help.

Hey there, I'm Madhusudan Somani and you are reading this article at MSS Articles, let's continue...

For those, who don't have a clear idea of what voice search is,

What is Voice Search

Voice Search is that feature which takes your voice commands as the search query, and provide you with the search result, mostly in voice format (but in traditional format too). It's easy to search by speaking instead of typing, that's why it is getting more attention. It's following the transition of the world from the pain of typing to the leisure of speaking, from the pain of reading to leisure of hearing.

Why we need to Optimize Content for Voice Search?

Before starting out anything, it's wiser to know why we are doing this.
You are owing a smartphone, and I'm sure you've tasted the voice search at least once. How was the taste?

Voice search is solving people's problems. They don't have enough time to read the full article, so they tend to hear this (doing multitasking). It's easy to hear than to read too.

Voice search is expanding very fast in the whole world. It's said that in 2020, 50% of the searches will be over voice. There are many other reasons to start switching over voice.


How to Optimize Content for Voice Search?

Voice Search optimization is different from normal SEO optimization. There are some points that work good in normal optimization but not in Voice search.

Here are 6 points to remember while optimizing for voice search.
  1. Conversational Tone
  2. Removing unwanted breaks
  3. Vocabulary
  4. Phrases and long-tail keywords
  5. Be local
  6. Give immediate solution

Use Conversational Tone

Voice search is not just asking questions and getting solutions. It's a conversation. The best way to answer someone's question is to talk to him. Also, when we use conversational words, they include normal words that we generally use while talking to someone, but not currently in writing. When now people will be searching for those words, it's important to use those words.

So be conversational to get ahead in voice search race.

Remove Unwanted Breaks

No one wants interruptions while talking to someone. And voice representatives take care of this. With voice representatives, I mean Google Assistance, Amazon Alexa, Apple Siri, etc.

These are built to providing the best results. So they must be taking care of unwanted blocks on a webpage. These blocks are advertisements, unnecessary links, unwanted image captions, etc. If you are using these things in the wrong way to improve your SEO, it may gonna harm you in voice transition.

Vocabulary

Vocabulary plays an important role in SEO, whether it be normal or voice-based. In normal SEO, sometimes using strong words may help you target more people in your community if your audience is accepting it.

But in voice search, a high-end vocabulary is not so necessary. While asking questions using voice, people tend to use normal words. Those normal words hence are becoming keywords to be targeted on. So use simpler words, but don't forget to use appropriate words wherever required.

Use Long-Tail Keywords

It's easy to speak than to write. People write only keywords while searching for something, that's why we used to optimize our pages for those keywords.

In the voice search, there is no problem in speaking complete questions. Now, as the query will be long-tail, hence keywords will be long-tail.

Be Local

Targeting everyone will be very tough now. So targeting location-wise can help you better to penetrate the crowd in voice search. If possible, it's good to add the location in the title too. There are other things too, which you should take care of...

Add Location Tag

Whether it be your blog or static website. If you are targeting any location, then add a location tag on your web-page. Most of the blogging platforms provide this feature in their software. If not, you can add in your HTML coding.

Claim Google My Business Listing

If you are running a local business, then it's very important for you to claim your Google My Business. Websites with Google My Business listing gets more attention from Google. So claim your listing now and be ready for voice transition.

Give Immediate Solution

When we read a blog to find a solution for our query, we skip the ice-breakers. We just head over to the intended content block. That's why Google launched the featured snippet.

The snippet at the top of SERP, which directly answers our question is called featured snippet or position zero. These featured snippets constituent most of the voice search query. And this can be targeted by giving direct solution without adding extra-fillings.

Remember, this doesn't mean that we should not write long articles, that's a different case. And these both can live together.

Conclusion

These were some checks to think about while writing a voice search optimized content. Using voice search means, talking with digital assistants. And we don't like interruptions while talking, we want straight answer while asking a question from someone.

That's the main point to optimize your content for Voice Search. We have to write as we are talking with a person. Or it would be better if I say we should be speaking with the keyboard, not just stroking keys for writing.

Need help with optimizing your content for Voice Search? I can help you.

From assessing, improving, optimizing your content, to optimizing your complete business profile for voice search, I do it all.

Send your requirement at madhusudan@mssarticles.com, Let's make it happen :)