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Content Marketing is on the rise these years. Everything we see over the internet is a form of content. Since there is now an uncontrollable crowd of content, marketing comes out to get the most out of our content.

A person asked me to give the top 3 tips of content marketing which will be beneficial in 2020. So I thought I should share it on my blog also.

Although, it all depends on your needs. If you are a blogger, your content requirement is different than one from e-commerce. In blogging, generally, you have to retain the user on your blog whereas, in e-commerce, you have to let the user be your customer (ie. make a sale).

Hey there, I'm Madhusudan Somani & I'm going to share the top 3 tips of Content Marketing in 2020.

For Bloggers:

Your basic target is to retain the user on your website or blog. So top 3 tips for you as a blogger are:
  1. Be consistent: Consistency is the key to success, especially in blogging. It's not necessary to write daily, but you should write regularly.
  2. Try new content ideas: The market is full of content. To stand out, your content should be more engaging than others. People are bored with the same type of content. They need something different.
  3. Build your authority: Build your personal authority online, because in 2020 your personal profile will greatly affect your blog. And it will also affect your psychological mind, who don't like to have a big fan-following..:)

For e-Commerce:

In this case, your goal is to sell your product. So the top 3 steps for you are:
  1. Create a content framework: Plan a content framework to support your buyer's journey from Awareness stage to Consideration and then Decision stage. People don't know what to do and how to do it. So guide them to come closer to you.
  2. Consider authorization: If you are sharing content industry-specific, make sure a designative person does this work for you. By this, you'll have valuable content and your audience will find it trustworthy.
  3. Keep an eye on Analytics: These analytics will tell you whether your content is doing proper work or you have to plan it again. You don't want to work on the content that doesn't work hard for you, right?
If you are running a business or just selling something from your content. Make sure you have your follow-up plan ready. It becomes very tough to create one on the spot. But if you have one ready, you can respond there query and follow up easily.

And for content, the key is to be consistent with your content and plan. And always try new ways so that your content works hard for you.

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