What is Digital Marketing?

Digital Marketing | Content Marketing Dictionary

As the term suggests, Digital Marketing is marketing which involves Digital technologies. It is correct, but it has more to explain.

Generally, people make misconceptions with Digital and Internet. they equate Digital Marketing with Internet Marketing (also referred to Online Marketing).

Digital Marketing includes different marketing terminologies within itself. Internet Marketing is one of them.

According to Wikipedia,
"Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium."

Digital Marketing comprises mainly of two marketing,
  • Online Marketing
  • Offline Marketing
If we dig a step deeper, then Digital Marketing can be divided into these different marketing terminologies,
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SEM)
  • Content Marketing
  • Pay Per Click Advertisements (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Video Marketing
  • Enhanced Display Advertisement (eg. Electronic Billboards)
  • Mobile Marketing
  • Radio Marketing
  • Television Marketing
It is almost similar to traditional marketing, the difference is only of the channels we use for marketing and promotion.

According to DigitalMarketer.com,
"The truth is, digital marketing is less about 'digital' and more about 'marketing', largely because digital marketing has come of age. Its fundamentals have already been established."

Learn more about these terms with MSS Articles' Content Marketing Dictionary.
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